Fluturaș (reclamă)

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Persoane distribuind fluturași

Fluturașul (numite și pliant[1][2][3]) este un material publicitar prin care sunt promovate anumite produse, servicii, etc., distribuite în spațiul public.

La fel ca vederile, pamfletele și posterele mici, fluturașele sunt o formă ieftină de marketing sau informare. Acestea pot avea mai multe formate, printre care:

  • A4
  • A5
  • DL
  • A6

Note[modificare | modificare sursă]

Bibliografie[modificare | modificare sursă]

  • Fly: The Art of the Club Flyer (Watson-Guptill Publications, 1997), by Nicola Ackland-Snow (Author), Nathan Brett (Author), Steven Williams (Author), ISBN 0-8230-1854-7, ISBN 978-0-8230-1854-3
  • Searching for the Perfect Beat: Flyer Designs of the American Rave Scene (Watson-Guptill, 2000), by The Earth Program (Author), Neil Strauss (Introduction), ISBN 0-8230-4751-2, ISBN 978-0-8230-4751-2
  • Barcelona Club Flyers (Actar Publishing, 1999), by Tite Barbuzza (Contributor), Joan Manel Jubany (Contributor), Albert Masferrer (Contributor), Yolanda Muelas (Contributor), ISBN 84-89698-25-2, ISBN 978-84-89698-25-3
  • Büru Destruct (Consortium Book Sales & Dist, 1999), By Büru Destruct, ISBN 3-931126-24-2
  • Clubspotting (Happy Books, 2000), by Paolo Davoli & Gabriele Fantuzzi, ISBN 88-86416-24-5
  • Design After Dark: The Story of Dancefloor Style (Thames and Hudson, London, 1991), by Cynthia Rose, ISBN 0-500-27648-X
  • Design Agent 007: License to Design DGV, (Die gestaften verlag, Berlin 2002), ISBN 3-931126-14-5
  • Event Flyer Graphics (Förlag: Nippan/Biblios, 2001), ISBN 3-910052-75-4
  • Flyer Soziotope: Topography of a Media Phenomenon (Archiv der Jugendkulturen (G)/Actar (ES), 2005), German-English and English-German, ISBN 3-86546-032-1, ISBN 84-96540-03-0
  • Flyermania: European Flyers (Art Books Intl Ltd, August 1998), by Robert Klanten (Author), Andreas Peyerl (Author), Markus Hollmann-Loges (Author), ISBN 3-931126-15-3
  • Highflyers: clubravepartyart (Booth Clibborn Editions, London, UK, 1995), by 3 Beat Music, ISBN 1-873968-78-7
  • Nocturnal : Global Highflyers (Booth-Clibborn, hardcover/paperback, 2000), by Phil Beddard, ISBN 1-86154-169-4
  • Searching for the Perfect Beat: Flyer Designs of the American Rave Scene (Watson-Guptill Pubns, US, 2000), by Joel T. Jordan (Author), Summer Forest Hoeckel (Author), Jason A.Forest Jordan (Author) & Neil Strauss (Intro), ISBN 0-8230-4751-2